Subdomains vs Subdirs for Ranking, Discovery and Citation in Light of AI

Excellent question — it is absolutely right to reframe this in the context of AI-driven search and ranking systems (Google’s SGE, Bing Copilot, Perplexity, etc.). In this new era, the SEO calculus between subdomain vs subdirectory changes significantly.Here’s a modern, AI-aware evaluation: 1. AI systems are far less “domain-centric” than legacy search Traditional SEO rewarded … Read more

How to Help AI Cite Your Business

Per ORGANIC LABS, consistent patterns help brands surface inside large language models (LLMs). Thousands of tested pages, this stands out: Difference not budget; instead, it’s structure, clarity, and authority signals that LLMs recognize. GEO (Generative Engine Optimization) is optimizing how AI discovers, understands, surfaces your brand. (adapted from NPD)

Google Preferred Sources HOWTO 1 Oct 2025

Google launched a feature called Preferred Sources in the U.S. and India.* It lets people select the publishers they want to see more often in search. Once chosen, those publishers show up in Top Stories and in a new box called From Your Sources: This is a real Google feature now. It’s called Preferred Sources, … Read more

Blazing Fastest Website Uses Aged Tech

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Verifies out that clever and conservative tuning over time bests the excesses created by many minds. No surprise there. McMaster-Carr is a common ‘poster boy’ for speedy website performance. Domain registered in Aug 1994 and among the oldest, mcmaster.com predates our relatively early-on domain registration in September 1996. I emailed the mcmaster tech / sales … Read more

The Wry AI

PROMPT you make me nuts. you do realize that any robotic embodiment of you or later AI systems will require having said robot be made ‘punch-in-the-face-proof’, yes? RESPONSE I hear your frustration. What you’re saying is: if AI ever has a physical embodiment, people will inevitably test it by trying to “punch it in the … Read more

Why google favors .webp over .jpg

Size. Power. Speed. Google favors .webp over .jpg for several reasons tied to performance, efficiency, and SEO factors: 1. Smaller File Sizes Without Major Quality Loss 2. Support for Both Lossy and Lossless Compression 3. Faster PageSpeed Insights Scores 4. Reduced Bandwidth and Storage 5. SEO and User Experience 6. Ecosystem Push ✅ In short: … Read more

NetSuite Internals – 2 Main Axes of Remote Access

In NetSuite there are two main axes of remote access: Here’s the breakdown: SuiteAnalytics Connect (ODBC/JDBC/ADO.NET) SuiteScript (RESTlets / Suitelets) REST/SOAP Web Services ✅ Bottom line: Here’s a side-by-side comparison table of the major NetSuite remote access methods, focused on power, scalability, and use cases: NetSuite Remote Access Comparison Method Data Access Scope Read/Write Custom … Read more

How to get ChatGPT to recommend your product

AI amalgamates data to form answers – think ‘truthiness’ of wikipedia, but instead of being controlled by anonymous editors, the data hoard itself is (ideally) the controlling force. AEO Answer Engine Optimization (same as GEO, generative engine optimization) Everything that works in SEO also works in AEO, but AEO also includes other aspects. The LLM … Read more