700-word Exec Summ — “I thought SEO was [or is to be] a thing of the past? Do we really need to focus on this?”
Executive Summary The prevailing narrative that “SEO is a thing of the past” is a misdiagnosis of a major technological shift. Traditional SEO—the gamified pursuit of ranking ten blue links via keyword stuffing and basic backlinking—is indeed dying. However, foundational optimization is more critical now than ever. It is evolving from Search Engine Optimization into … Read more