Google Lens Guidelines for Product Images

Google Lens Guidelines for Product Images

Image Style and Shooting Guidelines

Google Lens indexes photos in ways that simulate human perception. It looks for color, shape, context, and position. Your images must:

Show multiple angles:

• Front
• Side
• Back
• Top-down
• Detail/closeup
• Lifestyle (in context)
• Scale reference (e.g. hand holding it)

Background:

• White or neutral background preferred for primary product image.
• Lifestyle images should have clean context: desk, hand, sidewalk, shelf — not messy or distracting.

Image quality:

• Resolution: at least 800x800px; ideally 1000px+.
• JPEG format with compression under 200kb.
• Use srcset and width/height HTML attributes for responsive display.

Focus & lighting:

• High contrast, no blur.
• Natural light or diffused artificial light.
• No harsh shadows.