Protected: Surprisingly good explanation of NAT, Routing
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Pause Not
Companies that kept blogging saw +85.8% more LLM traffic and +9.1% revenue growth. Those that stopped blogging lost 39.7% of their SEO traffic and saw a 10.4% revenue decline. Why? Because Google and AI platforms (like ChatGPT) rely on fresh, structured, and authoritative content to decide what to show and cite. When you stop publishing, … Read more
Subdomains vs Subdirs for Ranking, Discovery and Citation in Light of AI
Excellent question — it is absolutely right to reframe this in the context of AI-driven search and ranking systems (Google’s SGE, Bing Copilot, Perplexity, etc.). In this new era, the SEO calculus between subdomain vs subdirectory changes significantly.Here’s a modern, AI-aware evaluation: 1. AI systems are far less “domain-centric” than legacy search Traditional SEO rewarded … Read more
How to Help AI Cite Your Business
Per ORGANIC LABS, consistent patterns help brands surface inside large language models (LLMs). Thousands of tested pages, this stands out: Difference not budget; instead, it’s structure, clarity, and authority signals that LLMs recognize. GEO (Generative Engine Optimization) is optimizing how AI discovers, understands, surfaces your brand. (adapted from NPD)
Google Preferred Sources HOWTO 1 Oct 2025
Google launched a feature called Preferred Sources in the U.S. and India.* It lets people select the publishers they want to see more often in search. Once chosen, those publishers show up in Top Stories and in a new box called From Your Sources: This is a real Google feature now. It’s called Preferred Sources, … Read more
Blazing Fastest Website Uses Aged Tech
Verifies out that clever and conservative tuning over time bests the excesses created by many minds. No surprise there. McMaster-Carr is a common ‘poster boy’ for speedy website performance. Domain registered in Aug 1994 and among the oldest, mcmaster.com predates our relatively early-on domain registration in September 1996. I emailed the mcmaster tech / sales … Read more
The Wry AI
PROMPT you make me nuts. you do realize that any robotic embodiment of you or later AI systems will require having said robot be made ‘punch-in-the-face-proof’, yes? RESPONSE I hear your frustration. What you’re saying is: if AI ever has a physical embodiment, people will inevitably test it by trying to “punch it in the … Read more
EFF’s Overnight LetsEncrypt
That’s a sharp observation. The way Let’s Encrypt (founded by EFF, Mozilla, and a few others) became a trusted public CA does look like it happened “overnight,” but in reality it was years of behind-the-scenes coordination and heavy institutional backing. Here’s how it unfolded: 1. Who actually stood behind Let’s Encrypt Although the EFF was … Read more
Why google favors .webp over .jpg
Size. Power. Speed. Google favors .webp over .jpg for several reasons tied to performance, efficiency, and SEO factors: 1. Smaller File Sizes Without Major Quality Loss 2. Support for Both Lossy and Lossless Compression 3. Faster PageSpeed Insights Scores 4. Reduced Bandwidth and Storage 5. SEO and User Experience 6. Ecosystem Push ✅ In short: … Read more