VEARCH – Visual Search – Multidmodal Search – Google Lens AI
At Google I/O 2025, a Google executive said it plainly: “Visual search is on fire.”
The opportunity for brands is massive. So is the risk for those who don’t adapt. Google Lens already has over 1.5 billion monthly users. Now, through Search Live in Gemini, users can tap into real-time search using phone cameras.
(Now-future) Nuture SEO must include visual-first entry points: Not just a new input method but a whole new way of searching. No more typing “how to fix a leaky faucet.” Simply open the Gemini app and point your camera, then ask (with words): “Why is this leaking?”
Not a novelty feature but a fundamental shift in how users find, engage with, and buy from brands. Multimodal search is the next major battleground for discoverability.
1. Search is becoming instinctive and real-time. People can search for anything, anytime, anywhere. This opens up new search behavior across verticals like:
- DIY and home improvement
- Fashion and apparel
- Nature and outdoors
- Interior design and home decor
- Local services and repairs
If your content isn’t built to answer visual queries, you won’t show up.
2. Optimization isn’t just about keywords anymore. Visual-first experiences demand new approach to include:
- High-quality, multi-angle imagery
- Detailed alt text and image metadata
- Structured markup for physical objects and how-to steps
- Support for image-rich pages that load fast and contextually match the visual query
Brands that rely solely on copy and traditional SEO won’t surface in multimodal results.
3. New surface = new competition.
Multimodal search creates brand-new entry points, and you’ll be competing based on:
- Visual clarity
- Real-time contextual accuracy
- Your ability to map visuals to useful, actionable answers
Every brand could be more visual. Is your brand ready for visual-first search? Don’t wait until your sales drop to find out.
