“OpenAI recently announced a new feature that turns ChatGPT into a personal shopping assistant. You ask for something, and it doesn’t just recommend it. It finds it, prices it, and even helps you check out all in one chat. …a New Kind of Online Shopping Experience — one where everything from product discovery and research to checkout all happens in a single interface. And with new ChatGPT ads already hitting the ecosystem, it’s clear this is a major market shift.
“Let’s say you ask ChatGPT for “espresso machines under $200.” ChatGPT doesn’t just return a list of brands; it provides:
- Curated product suggestions from across major retailers
- Real-time pricing and availability
- Affiliate-style product cards (think: images, links, reviews)
“All of this happens through [made-for-ChatGPT] integrations with online retailers and APIs that deliver live product data behind the scenes. The interesting thing is that brands don’t pay for this visibility in ChatGPT’s shopping function.
“Where Google Shopping results are based on brands’ paid ad campaigns or Google’s search algorithm, ChatGPT shopping is more conversational and organic. It focuses on the people (what people are saying bout this product online, what the reviews are, etc.).
- ChatGPT now supports in-chat shopping with real-time product listings and checkout through partners like Walmart.
- Users interact with the feature using natural language prompts, making product discovery more conversational than keyword-based.
- Product visibility depends on clean data: use schema markup, clear product names, and natural descriptions.
- E-commerce brands must adapt fast. AI-driven recommendations are transforming the way customers browse and make purchases.
- Optimizing for ChatGPT shopping requires mobile speed, fresh reviews, and structured product content.
If you don’t have an integration that feeds your data to ChatGPT (and you most likely do not) then you are not maximally facilitating discovery and inclusion of your products and data; instead, you are essentially waiting outside in the very long line amongst many clueless late-comers to the new ShopGPT party.
Integrating entrenched data and aging systems with fresh opportunities including ChatGPT / ShopGPT / NetSuite is something we do well. It’s no ‘take-over’ or scrapping but instead a subtle yet powerful ‘technical shim’, an augmentation that effectively leverages what you have now with present and future needs for success. Need help?
SOURCE: NPD