Companies that kept blogging saw +85.8% more LLM traffic and +9.1% revenue growth.
Those that stopped blogging lost 39.7% of their SEO traffic and saw a 10.4% revenue decline.
Why?
Because Google and AI platforms (like ChatGPT) rely on fresh, structured, and authoritative content to decide what to show and cite.
When you stop publishing, you stop sending those signals.
— from NPD
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