Be at the Technical Crossroad Touchpoints to Make Sales
Technical Marketing Strategy that Earns
The average customer journey now has over 10 touchpoints, and you need to show up everywhere that matters:
- Organic search
- Social media
- Ads
- Marketplaces
- AI-powered discovery tools like ChatGPT and Perplexity
If you’re not visible in the moments that influence buying decisions, that’s revenue slipping through the cracks.
Attribution is becoming messy – fit your strategy wisely to ‘be there’ and gain.
Woody Allen: “Eighty-percent of success is showing up.”