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Per ORGANIC LABS, consistent patterns help brands surface inside large language models (LLMs). Thousands of tested pages, this stands out: Difference not budget; instead, it’s structure, clarity, and authority signals that LLMs recognize. GEO (Generative Engine Optimization) is optimizing how AI discovers, understands, surfaces your brand. (adapted from NPD)
How ChatGPT (me) selects and cites sources, and how you can optimize your SEO/content to maximize your chances of being surfaced or cited. How ChatGPT Ranks & Cites Content 1. Source Selection Process 2. Relevance & Matching 3. Authority & Trust Signals 4. Freshness Bias 5. Content Predictability / “Perplexity” 6. Structured Data & Metadata … Read more
Here’s how Google Gemini—part of Google’s AI-powered search ecosystem—selects, ranks, and cites content in its responses, and what you can do to optimize for better visibility (SEO in the AI era): How Gemini “Ranks” (i.e., Selects and Cites Sources) 1. Built on Traditional Google Ranking Foundations Gemini’s outputs rely heavily on Google’s existing ranking systems … Read more
Algorithmic logic revealed by NPD There are a handful of adjustments for increased chances of visibility: This is bigger than just one tool. Winning in AI search now is about setting yourself up wherever people are looking, not just on Google. You’re asking how Perplexity AI decides which websites to feature or “upvote” in its … Read more
From Flat to “wow” – Pop, Pomp & Pizzazz in Product Photography Ditch the light-box and go to strobes. Light tents flatten speculars and wash out micro-contrast—exactly why metals, glass and anything having shiny appearance are made to look dull when photographed in non-specular lighting. You want it Big and Hot (but controlled) — big, … Read more
How to Best Leverage Instagram Images on Website Here’s a comprehensive brainstorm on how to best use and integrate Instagram with your website and brand strategy, especially if you already have many pictures on Instagram: 📌 PRIMARY GOAL: Leverage existing Instagram content to drive traffic, trust, and conversions via your website 🔁 INTEGRATION STRATEGY 1. … Read more
Google Lens Guidelines for Product Images Tidbits Image Style and Shooting Guidelines Google Lens indexes photos in ways that simulate human perception. It looks for color, shape, context, and position. Your images must: Show multiple angles: Background: Image quality: Focus & lighting:
Ad networks not google adsense or ezoic Ad networks besides Google AdSense and Ezoic, grouped by purpose and suitability: General Display Ad Networks Best for blogs, news sites, and general web content. Native Ad Networks Blends into site content, often shown as “sponsored articles.” Affiliate-Based Networks Earn per sale or lead, not just clicks. Video … Read more