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How ChatGPT (me) selects and cites sources, and how you can optimize your SEO/content to maximize your chances of being surfaced or cited. How ChatGPT Ranks & Cites Content 1. Source Selection Process 2. Relevance & Matching 3. Authority & Trust Signals 4. Freshness Bias 5. Content Predictability / “Perplexity” 6. Structured Data & Metadata … Read more
Here’s how Google Gemini—part of Google’s AI-powered search ecosystem—selects, ranks, and cites content in its responses, and what you can do to optimize for better visibility (SEO in the AI era): How Gemini “Ranks” (i.e., Selects and Cites Sources) 1. Built on Traditional Google Ranking Foundations Gemini’s outputs rely heavily on Google’s existing ranking systems … Read more
Algorithmic logic revealed by NPD There are a handful of adjustments for increased chances of visibility: This is bigger than just one tool. Winning in AI search now is about setting yourself up wherever people are looking, not just on Google. You’re asking how Perplexity AI decides which websites to feature or “upvote” in its … Read more
From Flat to “wow” – Pop, Pomp & Pizzazz in Product Photography Ditch the light-box and go to strobes. Light tents flatten speculars and wash out micro-contrast—exactly why metals, glass and anything having shiny appearance are made to look dull when photographed in non-specular lighting. You want it Big and Hot (but controlled) — big, … Read more
Targeted Keywords as Domain Names No SEO upside: Buying lots of keyword domains and pointing each at a subsection of your main site doesn’t help rankings; at best it’s neutral, and at worst it looks like a “doorway” setup and can hurt you. Use one canonical domain, build out topic pages in subfolders, and 301-redirect … Read more
How to Best Leverage Instagram Images on Website Here’s a comprehensive brainstorm on how to best use and integrate Instagram with your website and brand strategy, especially if you already have many pictures on Instagram: 📌 PRIMARY GOAL: Leverage existing Instagram content to drive traffic, trust, and conversions via your website 🔁 INTEGRATION STRATEGY 1. … Read more
Be at the Technical Crossroad Touchpoints to Make Sales Technical Marketing Strategy that Earns The average customer journey now has over 10 touchpoints, and you need to show up everywhere that matters: If you’re not visible in the moments that influence buying decisions, that’s revenue slipping through the cracks. Attribution is becoming messy – fit … Read more
Technically Competent Handling of Website Inquiry Responses Sure — here’s your prompt rewritten in plain English: “Can our website send an email that looks like it came from the customer’s email address when they fill out a contact form? Or will that cause problems with email security checks like SPF and DKIM?” Sending an email … Read more