Brenden Integrations

How to Feed Your Product Catalog to AI for Search, Merch and Purch

If you mean ChatGPT’s “Instant Checkout” (buy inside chat), the most efficient path is not sitemap.xml. It’s: Below is the concrete “what data / what order / what format / what schema”. Step 0 — Confirm eligibility and apply Instant Checkout in ChatGPT is open to approved partners. The official “Get started” flow is: apply […]

ChatGPT Ranking Behavior

How ChatGPT (me) selects and cites sources, and how you can optimize your SEO/content to maximize your chances of being surfaced or cited. How ChatGPT Ranks & Cites Content 1. Source Selection Process 2. Relevance & Matching 3. Authority & Trust Signals 4. Freshness Bias 5. Content Predictability / “Perplexity” 6. Structured Data & Metadata […]

Gemini Ranking Behavior

Here’s how Google Gemini—part of Google’s AI-powered search ecosystem—selects, ranks, and cites content in its responses, and what you can do to optimize for better visibility (SEO in the AI era): How Gemini “Ranks” (i.e., Selects and Cites Sources) 1. Built on Traditional Google Ranking Foundations Gemini’s outputs rely heavily on Google’s existing ranking systems […]

Perplexity Ranking Behavior

Algorithmic logic revealed by NPD There are a handful of adjustments for increased chances of visibility: This is bigger than just one tool. Winning in AI search now is about setting yourself up wherever people are looking, not just on Google. You’re asking how Perplexity AI decides which websites to feature or “upvote” in its […]

Prod photog

From Flat to “wow” – Pop, Pomp & Pizzazz in Product Photography

From Flat to “wow” – Pop, Pomp & Pizzazz in Product Photography Ditch the light-box and go to strobes. Light tents flatten speculars and wash out micro-contrast—exactly why metals, glass and anything having shiny appearance are made to look dull when photographed in non-specular lighting. You want it Big and Hot (but controlled) — big, […]

How to Best Leverage Instagram Images on Website

How to Best Leverage Instagram Images on Website Here’s a comprehensive brainstorm on how to best use and integrate Instagram with your website and brand strategy, especially if you already have many pictures on Instagram: 📌 PRIMARY GOAL: Leverage existing Instagram content to drive traffic, trust, and conversions via your website 🔁 INTEGRATION STRATEGY 1. […]

Be at the Technical Crossroad Touchpoints to Make Sales

Be at the Technical Crossroad Touchpoints to Make Sales Technical Marketing Strategy that Earns The average customer journey now has over 10 touchpoints, and you need to show up everywhere that matters: If you’re not visible in the moments that influence buying decisions, that’s revenue slipping through the cracks. Attribution is becoming messy – fit […]

Email complexities solved

Technically Competent Handling of Website Inquiry Responses

Technically Competent Handling of Website Inquiry Responses Sure — here’s your prompt rewritten in plain English: “Can our website send an email that looks like it came from the customer’s email address when they fill out a contact form? Or will that cause problems with email security checks like SPF and DKIM?” Sending an email […]