Reliable custom software & support in plain English
Excellent question — it is absolutely right to reframe this in the context of AI-driven search and ranking systems (Google’s SGE, Bing Copilot, Perplexity, etc.). In this new era, the SEO calculus between subdomain vs subdirectory changes significantly.Here’s a modern, AI-aware evaluation: 1. AI systems are far less “domain-centric” than legacy search Traditional SEO rewarded … Read more
Per ORGANIC LABS, consistent patterns help brands surface inside large language models (LLMs). Thousands of tested pages, this stands out: Difference not budget; instead, it’s structure, clarity, and authority signals that LLMs recognize. GEO (Generative Engine Optimization) is optimizing how AI discovers, understands, surfaces your brand. (adapted from NPD)
How ChatGPT (me) selects and cites sources, and how you can optimize your SEO/content to maximize your chances of being surfaced or cited. How ChatGPT Ranks & Cites Content 1. Source Selection Process 2. Relevance & Matching 3. Authority & Trust Signals 4. Freshness Bias 5. Content Predictability / “Perplexity” 6. Structured Data & Metadata … Read more
Here’s how Google Gemini—part of Google’s AI-powered search ecosystem—selects, ranks, and cites content in its responses, and what you can do to optimize for better visibility (SEO in the AI era): How Gemini “Ranks” (i.e., Selects and Cites Sources) 1. Built on Traditional Google Ranking Foundations Gemini’s outputs rely heavily on Google’s existing ranking systems … Read more
Algorithmic logic revealed by NPD There are a handful of adjustments for increased chances of visibility: This is bigger than just one tool. Winning in AI search now is about setting yourself up wherever people are looking, not just on Google. You’re asking how Perplexity AI decides which websites to feature or “upvote” in its … Read more
Targeted Keywords as Domain Names No SEO upside: Buying lots of keyword domains and pointing each at a subsection of your main site doesn’t help rankings; at best it’s neutral, and at worst it looks like a “doorway” setup and can hurt you. Use one canonical domain, build out topic pages in subfolders, and 301-redirect … Read more
SEO 4 AI If you want AI to show your content, you need to be seen as the go-to expert in your space. That means creating a lot of helpful content that covers your main topics and the smaller questions people ask around them. Think of your website like a library. The more complete it … Read more
EFF LetsEncrypt SSL Cert Trojan Horse Google requires HTTPS encryption for websites to be eligible for inclusion in google indexes. EFF LetsEncrypt currently offers “free” SSL certificates. Might technocratic forces conceivably force EFF to gather website owner identification and ultimately authorization? Is a potential Trojan Horse trap being slowly readied? Evidence and default consensus does … Read more
How to Best Leverage Instagram Images on Website Here’s a comprehensive brainstorm on how to best use and integrate Instagram with your website and brand strategy, especially if you already have many pictures on Instagram: 📌 PRIMARY GOAL: Leverage existing Instagram content to drive traffic, trust, and conversions via your website 🔁 INTEGRATION STRATEGY 1. … Read more