SEO

ChatGPT Ranking Behavior

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How ChatGPT (me) selects and cites sources, and how you can optimize your SEO/content to maximize your chances of being surfaced or cited. How ChatGPT Ranks & Cites Content 1. Source Selection Process 2. Relevance & Matching 3. Authority & Trust Signals 4. Freshness Bias 5. Content Predictability / “Perplexity” 6. Structured Data & Metadata … Read more

Gemini Ranking Behavior

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Here’s how Google Gemini—part of Google’s AI-powered search ecosystem—selects, ranks, and cites content in its responses, and what you can do to optimize for better visibility (SEO in the AI era): How Gemini “Ranks” (i.e., Selects and Cites Sources) 1. Built on Traditional Google Ranking Foundations Gemini’s outputs rely heavily on Google’s existing ranking systems … Read more

Perplexity Ranking Behavior

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Algorithmic logic revealed by NPD There are a handful of adjustments for increased chances of visibility: This is bigger than just one tool. Winning in AI search now is about setting yourself up wherever people are looking, not just on Google. You’re asking how Perplexity AI decides which websites to feature or “upvote” in its … Read more

Targeted Keywords as Domain Names

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Targeted Keywords as Domain Names No SEO upside: Buying lots of keyword domains and pointing each at a subsection of your main site doesn’t help rankings; at best it’s neutral, and at worst it looks like a “doorway” setup and can hurt you. Use one canonical domain, build out topic pages in subfolders, and 301-redirect … Read more

SEO 4 AI

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Seo 4 ai

SEO 4 AI If you want AI to show your content, you need to be seen as the go-to expert in your space. That means creating a lot of helpful content that covers your main topics and the smaller questions people ask around them. Think of your website like a library. The more complete it … Read more

EFF LetsEncrypt SSL Cert Trojan Horse

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EFF LetsEncrypt SSL Cert Trojan Horse Google requires HTTPS encryption for websites to be eligible for inclusion in google indexes. EFF LetsEncrypt currently offers “free” SSL certificates. Might technocratic forces conceivably force EFF to gather website owner identification and ultimately authorization? Is a potential Trojan Horse trap being slowly readied? Evidence and default consensus does … Read more

How to Best Leverage Instagram Images on Website

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How to Best Leverage Instagram Images on Website Here’s a comprehensive brainstorm on how to best use and integrate Instagram with your website and brand strategy, especially if you already have many pictures on Instagram: 📌 PRIMARY GOAL: Leverage existing Instagram content to drive traffic, trust, and conversions via your website 🔁 INTEGRATION STRATEGY 1. … Read more

Be at the Technical Crossroad Touchpoints to Make Sales

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Be at the Technical Crossroad Touchpoints to Make Sales Technical Marketing Strategy that Earns The average customer journey now has over 10 touchpoints, and you need to show up everywhere that matters: If you’re not visible in the moments that influence buying decisions, that’s revenue slipping through the cracks. Attribution is becoming messy – fit … Read more