Google Lens Guidelines for Product Images

Google Lens Guidelines for Product Images

Tidbits

• The only effect that can not be ‘photoshopped’ in later is use of polarizing filter. The glare removal, the ‘seeing thru transparent but reflective surfaces’, the smooth dark bluing of skies, etc. all are difficult to impossible without physical polarizing filter.
• Photography of glass, jewelry, shiny reflective surfaces is eased by making at least three shots (as below), then overlaying the images in photoshop and selectively erasing reflections, erasing to reveal (or hide) transparent areas, etc.
  • Unpolarized
  • Polarized thru hand-held filter
  • Polarized thru hand-held filter but with filter turned some amount 10 to 90 degrees, often 90.

Image Style and Shooting Guidelines

Google Lens indexes photos in ways that simulate human perception. It looks for color, shape, context, and position. Your images must:

Show multiple angles:

• Front
• Side
• Back
• Top-down
• Detail/closeup
• Lifestyle (in context)
• Scale reference (e.g. hand holding it)

Background:

• White or neutral background preferred for primary product image.
• Lifestyle images should have clean context: desk, hand, sidewalk, shelf — not messy or distracting.

Image quality:

• Resolution: at least 800x800px; ideally 1000px+.
• JPEG format with compression under 200kb.
• Use srcset and width/height HTML attributes for responsive display.

Focus & lighting:

• High contrast, no blur.
• Natural light or diffused artificial light.
• No harsh shadows.