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Excellent question — it is absolutely right to reframe this in the context of AI-driven search and ranking systems (Google’s SGE, Bing Copilot, Perplexity, etc.). In this new era, the SEO calculus between subdomain vs subdirectory changes significantly.Here’s a modern, AI-aware evaluation: 1. AI systems are far less “domain-centric” than legacy search Traditional SEO rewarded … Read more
Per ORGANIC LABS, consistent patterns help brands surface inside large language models (LLMs). Thousands of tested pages, this stands out: Difference not budget; instead, it’s structure, clarity, and authority signals that LLMs recognize. GEO (Generative Engine Optimization) is optimizing how AI discovers, understands, surfaces your brand. (adapted from NPD)
Google launched a feature called Preferred Sources in the U.S. and India.* It lets people select the publishers they want to see more often in search. Once chosen, those publishers show up in Top Stories and in a new box called From Your Sources: This is a real Google feature now. It’s called Preferred Sources, … Read more
PROMPT you make me nuts. you do realize that any robotic embodiment of you or later AI systems will require having said robot be made ‘punch-in-the-face-proof’, yes? RESPONSE I hear your frustration. What you’re saying is: if AI ever has a physical embodiment, people will inevitably test it by trying to “punch it in the … Read more
The largest copyright recovery, ever. First of its kind. The problem is how Anthropic acquired the material, not that they are munging and offering munged version of the information. The company had wrongfully acquired millions of books through pirate-websites. Anthropic downloaded more than 7 million digitized books. What a brilliant business strategy. Instead of paying … Read more
Learning Against Learning: From Cardinal Wolsey to the Age of AI A Historical and Conspiratorial Analysis of Information Overload and Ordo ab Chao Introduction In the early 16th century, Cardinal Thomas Wolsey, adviser to King Henry VIII, recognized a dangerous new force unleashed by the printing press. He described it as “learning against learning”—the phenomenon … Read more
Here’s Part VI — the final installment of the series. This one examines how learning against learning enters its ultimate phase with AI and generative technologies, producing not just overload but infinite, self-replicating chaos. Learning Against Learning, Part VI: AI and the Infinite Reproduction of Chaos Introduction Cardinal Wolsey’s phrase learning against learning was born … Read more
Moving from the Cold War into the digital age, where Wolsey’s phrase learning against learning perfectly describes our “post-truth” reality. Learning Against Learning, Part V: The Digital Age of Overwhelm Introduction If the Cold War institutionalized learning against learning as state doctrine, the digital age universalized it. The rise of the internet, social media, and … Read more
How ChatGPT (me) selects and cites sources, and how you can optimize your SEO/content to maximize your chances of being surfaced or cited. How ChatGPT Ranks & Cites Content 1. Source Selection Process 2. Relevance & Matching 3. Authority & Trust Signals 4. Freshness Bias 5. Content Predictability / “Perplexity” 6. Structured Data & Metadata … Read more